... what society overwhelmingly asks for is snake oil. Of course, the snake oil has the most impressive names otherwise you would be selling nothing like "Structured Analysis and Design", "Software Engineering", "Maturity Models", "Management Information Systems", "Integrated Project Support Environments" "Object Orientation" and "Business Process Re-engineering" (the latter three being known as IPSE, OO and BPR, respectively). - Edsger W. Dijkstra EWD 1175: The strengths of the academic enterprise [Today we could add 'Extreme Programming', 'Agile Software Development' and many more.]